Communications advising
COWI
Advising the CIO on change communication in an internal digital innovation programme. Digitalisation of tools and work processes were needed to enable growth and keep up with competitors. Yet, many key employees still preferred traditional ways of working. The strategic initiatives, coupled with a wide variety of content, enabled a gradual acceptence of the change.
Brief
Digitalisation of tools and work processes were needed to enable growth and keep up with competitors. Yet, many key employees still preferred traditional ways of working.
Type
Change communication and content
Date
2016-17