Strategy
The tactical planning of how and what to communicate to reach the right people with the right message, setting up targets for sharing results clearly, and overseeing the exaction of the concepts stays on-brand.
Advising
Guiding and training researchers on how to share their work effectively, buiding competences, making convincing delivery with strong arguments, to engage in dialogue with their audiences.
Creative Content
Creating imagery, copy and videos that translate complex research into compelling narratives, making sure the science stand out, gets through to the target audiences and influences the public agenda.
Project Management
Editorial planning and content management, keeping track of deliverables, measuring impact, ensuring production aligns with project progression and creating a continuous flow of information.
Equation of creativity
For us, creativity is not just a fluffy concept. It is a powerful tool, quintessential to content creation, but never a means to itself.
To put it into a formula: creativity is a function (multiplied by people and resources) of knowledge, imagination, and evaluation. First, we listen, analyse and understand. Then, we apply out-of-the-box thinking. And finally, we align ideas to budget and timeframe.